Brewery BrainTaproom Focus · When Analysis
Coastline Craft Co. · Apr 20 – Apr 26, 2026
Diagnosis
Friday and Saturday Evening at Harbor and Downtown is soft, 7% off year over year.
Food attach is the dominant lever — 41% vs 53% (-12.2 pp). Fewer guests, smaller checks.
Follow-ups
+40 more
Period
Compare
Hero metrics — Coastline Harbor
Revenue
$96,502
▼-2.6%vs same week last year
Order Count
1,986
▼-2.9%vs same week last year
Average Check
$49
▲+0.4%vs same week last year
What to notice
- Order count is the loudest mover at -2.9% vs same week last year.
- Order count is -2.9% but average check is holding at +0.4% — fewer guests, similar spend per visit.
Revenue landscape — DOW × Daypart
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| Lunch | $2,673 | $3,927 | $3,404 | $4,723 | $3,296 | $4,157 | $3,317 |
| Afternoon | $1,226 | $1,989 | $1,934 | $1,669 | $3,146 | $3,599 | $2,387 |
| Dinner | $3,281 | $4,262 | $4,308 | $5,357 | $5,946 | $7,877 | $5,781 |
| Evening | $1,380 | $1,967 | $1,659 | $1,541 | $3,586 | $4,547 | $3,563 |
What to notice
- Sat Dinner, Fri Dinner, and Sun Dinner are the busiest cells — together about 20% of the location's revenue.
- Evening + Dinner carry 57% of the week — the back half of the day is where the business lives.
Trajectory — change vs same week last year
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| Lunch | $-516 | $1,754 | $-949 | $167 | $-1,460 | $64 | $-209 |
| Afternoon | $-177 | $-30 | $72 | $-582 | $-149 | $836 | $93 |
| Dinner | $-874 | $162 | $-833 | $-242 | $11 | $-123 | $-290 |
| Evening | $112 | $877 | $78 | $-610 | $-188 | $30 | $417 |
What to notice
- 15 of 28 cells are off vs same week last year; the worst — Fri Lunch ($-1,460), Wed Lunch ($-949), and Mon Dinner ($-874) — concentrate the gap.
- Fri is the softest day-of-week, off $-1,786 across all dayparts.
- Tue Lunch bucked the trend at $1,754 — a possible read on what still works.
Conditional attach-rate breakdown
Food attach across the flagged cells is -12.2 pp below the comparison frame — the dominant lever explaining the revenue gap.
| Segment | Food | Draft | Cocktails | Other |
|---|---|---|---|---|
| Fri Evening | -18.3% 35.2 | +27.3% 75.0 | +12.1% 29.5 | +10.9% 29.5 |
| Sat Evening | -8.9% 44.2 | +2.1% 52.9 | +12.4% 34.6 | -2.8% 20.2 |
What to notice
- Food attach is the dominant lever — -12.2 pp across the flagged cells.
- Drinks are still attaching (draft +12.7 pp, cocktails +8.1 pp) — guests are ordering, just not pairing with food.
- That points the hypothesis at the menu / occasion fit, not at traffic alone.
Hypothesis pause
Pause · Hypothesis selection
Why is this happening?
The data shows what moved. Pick the causal theory that fits what you’re seeing on the floor — that picks the lever the action plan pulls.
Generating hypotheses from the scan…
← Back to Taproom FocusDemo data · Coastline Craft Co.